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The Royal Adelaide Wine Show is run by 
The Royal Agricultural & Horticultural Society of SA Inc

The Max Schubert AM Trophy

for Most Outstanding Red Wine in Show

Many Royal Adelaide Wine Show trophies are now named after individuals who have made a significant contribution to the South Australian and/or Australian wine industry. 

First awarded for Best Consumer Table Wine in Show at the Royal Adelaide Wine Show in 1997, the Max Schubert Trophy honours Max Schubert, Penfold Wines Chief Winemaker (1948 – 1975) whose philosophy of persistence and innovation pioneered new techniques in table wine production. Following a study tour in 1950, he created the now famous Grange. Schubert was determined to make an Australian red wine which would rival the French in excellence and longevity but with a truly Australian character. Early vintages of Penfold’s Grange began winning awards in the early 1960’s and since then Penfold’s Grange has won countless awards and is recognised worldwide as a South Australian icon.

The 2017 Max Schubert AM Trophy Winner

Proudly Sponsored by CCL Label Solutions

Max Shuber Trophy Sponsor CCL Clear Label

‘Working Class’ Wine Comes up Trumps

As the chief winemaker at family-owned Shingleback Wines, John is

obviously doing something right.

The McLaren Vale winery took out four trophies at the recent Royal Adelaide Wine Show, including the coveted Max Schubert trophy for Best Red Wine in Show for their 2016 Red Knot Grenache Shiraz Mourvedre, as well as five gold medals, ten silver medals and 14 bronze.

“I was thrilled to win trophies for our 2016 Shingleback Local Heroes Shiraz Grenache and 2016 Red Knot Grenache Shiraz Mourvèdre, but for the GSM to go on to win both the Montgomery and Max Schubert trophies was the stuff of dreams,” John said.

“The success on our home turf in Adelaide was indeed a very special moment in my 30-year winemaking career and affirmation of the talent and dedication of the whole Shingleback team.

“Shingleback’s outstanding 2017 Adelaide Wine Show results were on the back of great results in 2016 when we achieved six gold medals, six silver medals and 14 bronze medals. This level of achievement across our whole portfolio clearly confirms the quality and value of our wines, rewarding our existing customers and bringing new drinkers to the brands.”

However, it’s not only Adelaide Wine Show judges that have recognised the quality of Shingleback wines, with the winery winning another eight trophies at major wine shows outside of Adelaide.

“The GSM has been a star but the whole team has perfomed well with

Shingleback being the most successful exhibitor at both the Royal Queensland and McLaren Vale Wines Shows,” John said.

Though Shingleback has been awarded gold medals and trophies for wines across its price points, John says the GSM’s success (it retails for just $15 per bottle), is testament to the fact that the great wine regions of Australia offer exceptional value.

“The working class wines can rise above the white collar elite in the blind tastings of wine shows,” John said.

“We aim to create wines with varietal intensity that are true to our great region of McLaren Vale. Balance, length and drinkability ensure that our wines sit well on restaurant and home dining tables. I also expect our wines to have depths, layers and longevity that entice and reward deeper exploration.”

As a family winemaker John says he is privileged to have the surety of long-term vision but the flexibility to react in a timely fashion to the seasons and the market. 


“Success is not just measured in dollars but in personal achievement and the strength of the relationships we develop and nurture,” he said. “The debt that I owe to past generations will be paid forward to my children Claudia, Alexander and James. These values and generational purpose give staff the confidence to achieve and put their own integrity on the line in the business relationships they develop. Our partners and customers can trust the brand we build together and retailers can be sure to profit from this strength.”

Looking ahead, John says he hopes that Shingleback’s future continues to build the strength of their brand through quality, innovation, and relationships. 


“Sustainability of our assets and development of our people will ensure that Shingleback will be front of mind when thinking of McLaren Vale. Simply, I hope the future sees even more people around the world, sharing our passion and enjoying our wines.”

About the Max Schubert AM Trophy

The 2017 Max Schubert Winner

Shingleback Chief Winemaker John with 2017 Chief of Judges Michael Brajkovich